Melissa: A/W plastic collection
- Dan
- Jan 10, 2018
- 2 min read
I'm the first one to admit that my fashion choices can sometimes look like I've dressed myself in the dark - which on bad days, I most certainly do.
But the Melissa brand, which I only discovered last weekend in Covent Garden, really caught my eye. The autumn/winter collection is all about plastic-fantastic (not the kind that we dump in the ocean - but the kind that we wear in an environmentally friendly way).

We saw a metallic trend really take off mid last year, especially in make-up. This year, those metallic edges have adopted a new, glossier shine: Beware of the plastics.
The Melissa brand clearly isn't afraid to take risks and be bold when it comes to feminism and outspoken female designers and stylists. All over their store in Covent Garden is books about icons such as Vivienne Westwood, Frida Kahlo, and even David Bowie - the gender bending space man.

With a wild geometric animation of lights, it's easy to mistake it's entrance for an art exhibition. The quirky lay out of the store makes fashion into something more than more what modern 'edgy' brands portray. It brings back the artistic value to the high street - by emphasising the importance of visual merchandising in what they sell. This creativity makes it almost hard to pick a shoe out of place to try on, mainly because of fear from ruining the perfect display.
In the words of the brand itself, the collection "aims to inspire girls, women and young people of both sexes towards personal transformations, and to encourage them to fly wherever they may choose."

"Being a woman is the result of one story - it does not arise from differences in biology, psychology or intellect. "
The collection is of course, not just about fashion. The brand invited ten other women with unique stories to express how each of them overcame adversity. These ten women include stylists, photographers, journalists and creative writers. The collection therefore isn't just a celebration of design, but a recognition of creative, different, challenging and inspiring women.

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